A lot has been written about things one should or should not do when emailing clients or prospects. In line with our online marketing best practices suite of articles, we want to further discuss emailing, as a great way to market a business. However, if not properly handled, emailing can go very, very wrong and have an opposite result to what had been initially intended.
How to get the most out of your online marketing efforts
Our team decided to start a series of articles discussing online marketing how to’s and sales no no’s to share with other companies in the Internet industry some of our best practices and lessons learned. Whether you are interested in generating leads, cultivating brand awareness or improving your account management approach, it’s always wise to start off with a playbook and learn from other companies’ mistakes. In this post, I will be discussing some key elements we’ve included in our online marketing approach so far. Hopefully you will find them useful when brainstorming marketing activities to make sure you are heading in the right direction.