Why Community Management and Social Media Should Not Be Ignored

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Now that we have gone over some useful tips on how to get started with content marketing and what to avoid in your email campaigns, we should take a closer look at the importance of community management and social media, as part of an integrated marketing strategy.

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7 Practical Tips to Avoid Your Email Getting Trashed

Trash email

A lot has been written about things one should or should not do when emailing clients or prospects.  In line with our online marketing best practices suite of articles, we want to further discuss emailing, as a great way to market a business. However, if not properly handled, emailing can go very, very wrong and have an opposite result to what had been initially intended.

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Online Marketing Best Practices

How to get the most out of your online marketing efforts

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Our team decided to start a series of articles discussing online marketing how to’s and sales no no’s to share with other companies in the Internet industry some of our best practices and lessons learned. Whether you are interested in generating leads, cultivating brand awareness or improving your account management approach, it’s always wise to start off with a playbook and learn from other companies’ mistakes. In this post, I will be discussing some key elements  we’ve included in our online marketing approach so far. Hopefully you will find them useful when brainstorming marketing activities to make sure you are heading in the right direction.

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To Archive or to Back up Email? That Is the Question!

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It is common knowledge that it is vital for any organization to save and protect its email data for long term in order to be able to restore lost information, and to be legally compliant (avoiding possible governmental fines). So then how can companies make the right choice to satisfy all their needs?

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Automatically Lock Hijacked Accounts in Your Network? How Cool is That!

outgoing filter picEmail is a commodity that most hosting customers expect to work seamlessly and at all times. But how often is your email traffic blocked due to IP blacklisting? How long do you spend chasing fraudulent accounts and getting your IP addresses off the blacklists?

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